The 5th P in the Marketing Mix: PR
Why marketing agencies are expanding their frontier
What is PR?
Public relations (PR) is a field that often requires an explanation, description and an example – and most people still cannot comprehend what PR professionals do. The truth is, PR is often a behind-the-scenes role in a much larger picture. PR is about creating, monitoring, and telling stories about companies / brands in order to maintain and build mutually beneficial relationships with consumers, clients and stakeholders… and so much more. CONTINUE READING
Last Saturday I returned from two and a half weeks in Japan. I’ve always wanted to go, and this was the year that my guy and I made it happen. Some things I expected to find include culture shock, neon, great food, weird food, lots of style, crowded subways, and many surprises. Japan delivered, and then some. Here are 11 things, in no particular order, that I thought were extra awesome and/or uniquely Japanese.
Christopher Nolan wrote an op-ed in the New York Times last week
lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general
content creation
umbrella.
So, Kickstarter is launching in Canada September 9th, but potential entrepreneurs can get the jump start on creating their kickstarter campaigns now. This gives entrepreneurs and startups a massive platform to acquire initial funds and build an active community of evangelists really quickly.
