BOLD social predictions for 2015

I can sit here all day and write about trend forecasting and Instagram surpassing Twitter in terms of active users and wait, that actually happened? Well anyway I want to do something different. I want my social predictions to be the hottest of takes that the internet has ever seen for 2015, so here we go.

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Like it? Tap it, then buy it.

I’m a shopaholic, and pretty much everyone knows it. The one person who knows this better than anyone in my life is my concierge who checks in all my packages. I knew I had a problem when one day I had ordered so much online that it all came at once and I needed to make two trips downstairs to get it all. He gave me a look, you know – a little disgusted, a little worried but mostly incredulous that one girl could do so much damage. Well, thanks to Instagram it’s become far too easy to do far too much damage. Continue Reading →

How a BuzzFeed quiz landed us on the front page of the Toronto Star

Over Thanksgiving weekend, my ever diligent co-worker Danielle spotted an email from Buzzfeed that stated they were opening up the ability to create quizzes as a community post. Previously a sponsored quiz on Buzzfeed would run you about $20,000. Yikes. Continue Reading →

Instagram is Your Creative Oyster

I don’t know about you, but the digital marketer in me gets really excited when I see a brand make use of social tools in a really unique way.

The overarching concept for a social campaign is a no brainer: use a platform that your target audience already uses to reach them and reel them in. Having a Facebook, Twitter and Instagram account is an expectation for most brands these days, but using them in a way that doesn’t get lost in the chaos is the trick to success. Developing a creative, never-been-done-before marketing campaign that actually blows up (in the good way) is somewhat of a rarity, but when it’s executed right it is unforgettable. Continue Reading →

Lenovo needs some help with social media crisis management

We live in an age where any schlub with a Twitter account can start a “social apocalypse” for brands.

Despite knowing better, I am one of those schlubs.

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An Experiment in Viral Content: the Rob Ford Missing Poster

So those Rob Ford missing posters you saw in the media and on a pole near you? That was us. Continue Reading →

Instagram Explore: Curated Content Done Right

I’ve been using Instagram for the better part of two and a half years, and the only time I go to the Explore page is when I want to search and add someone (read: creep). I have never once cared about the litany of posts with thousands of likes that are on it.

Well, until now that is.

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Best Holiday Campaigns of 2013

‘Tis the season for apple cider, NSYNC Christmas songs, and creative holiday campaigns. Big and small brands are attempting to spread the festive cheer while showing off their online presence – and it’s working. Some move us to tears, while others have us laughing, but regardless of what emotion they seem to invoke, we’re all sharing their campaigns and helping the brands go viral.

Here are some of the best brand campaigns we’ve seen for the 2013 holiday season.

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