88 creative | 88creative.ca/blog

88 Creative: The Gift Guide

GiftGuide ‘Tis the season for you to finally find a way to scam your loved ones into getting you all of those things you’ve added on your wish list this year. The truth is, you’re young and you work hard for your spending money – keeping up with your social life gets expensive AND takes away from the money you could spend on all of the cool things out there. THINGS! CONTINUE READING

How a BuzzFeed quiz landed us on the front page of the Toronto Star

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Over Thanksgiving weekend, my ever diligent co-worker Danielle spotted an email from Buzzfeed that stated they were opening up the ability to create quizzes as a community post. Previously a sponsored quiz on Buzzfeed would run you about $20,000. Yikes. CONTINUE READING

We’re participating in Startup Open House Toronto!

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So as it turns out, both us and our office mates at BuzzBuzzHome happen to be startups. Which is perfect because we just signed up to host an open house as part of Startup Open House Toronto 2014. CONTINUE READING

Like it or Leave it


I have a love-hate relationship with Instagram. Of course I love going through the hundreds of thousands of pictures of celebrities, shoes, cupcakes and hedgehogs, but I also hate it because people seem to have way cooler experiences and better clothes than me.

I also don’t get how I never get more than 100 likes on any given picture. I have almost 1,000 followers on Instagram so shouldn’t at least half those people like my pictures? Why follow me if you’re not going to like my picture of me jumping in a pile of leaves wearing the cutest cardigan, drinking a Pumpkin Spice Latte (I may or may not be basic, don’t judge me).

It makes zero sense. I get that 1/10th of those people probably downloaded the app, followed everyone on their contact list and then forgot about it. But 900 of my followers use Instagram regularly and are seeing my pictures, right? And that goes for anyone really – some girls have thousands of followers but only get a few hundred likes. CONTINUE READING

Brainstorming, Bonding & BBQing at the First Annual 88 Creative Retreat


Last week we had our first annual 88 Creative Retreat!

Now, what you’re about to read will probably make you wish you could work here just so you could have gotten in on the action. So, sorry in advance. Here’s what went down: CONTINUE READING

Content Creation and Filmmaking – Not the Same But Kind Of

Director chair-02 Christopher Nolan wrote an op-ed in the New York Times last week lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general content creation umbrella.


Turn Off Your Filters


I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

How To Break All The Rules and Still Be a Social Media Success

kanye blog post Most people would say Kanye West is living the dream. He is pursuing a successful career doing what he loves, he is engaged to be married to one of the most famous (or is it infamous?) women in the world, and he’s out there changing the world (according to him, of course). CONTINUE READING