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Top 10 Social Media Moments of 2014


2014 has been a BIG year in social media. One of my favourite things about social is that it’s so easy to share something with your peers that you think is either hilarious, disturbing, or mind-blowing within a matter of seconds.

This year, between Twitter, Instagram, and Facebook, there have been records broken, shade thrown, causes supported, and a ton of Kimye. So, let’s take a little trip back in time and look at the 10 social media moments from this year that attracted the most attention, got a ton of shares, and most importantly generated a lot of memes. CONTINUE READING

Four Must-Haves for Perfect Instagram Ads


Social advertising has had a long road to acceptance. As with any new ad technology, it began full of promise but laden with pitfalls; despite multi-billion dollar valuations of flagship social brands like Facebook and Twitter, social companies failed to make advertising a meaningful revenue generator. Until quite recently, sponsored posts and promoted hashtags sputtered. Social will never surpass TV! cackled TV execs the world over.


Like it or Leave it


I have a love-hate relationship with Instagram. Of course I love going through the hundreds of thousands of pictures of celebrities, shoes, cupcakes and hedgehogs, but I also hate it because people seem to have way cooler experiences and better clothes than me.

I also don’t get how I never get more than 100 likes on any given picture. I have almost 1,000 followers on Instagram so shouldn’t at least half those people like my pictures? Why follow me if you’re not going to like my picture of me jumping in a pile of leaves wearing the cutest cardigan, drinking a Pumpkin Spice Latte (I may or may not be basic, don’t judge me).

It makes zero sense. I get that 1/10th of those people probably downloaded the app, followed everyone on their contact list and then forgot about it. But 900 of my followers use Instagram regularly and are seeing my pictures, right? And that goes for anyone really – some girls have thousands of followers but only get a few hundred likes. CONTINUE READING

Instagram is Your Creative Oyster


I don’t know about you, but the digital marketer in me gets really excited when I see a brand make use of social tools in a really unique way.

The overarching concept for a social campaign is a no brainer: use a platform that your target audience already uses to reach them and reel them in. Having a Facebook, Twitter and Instagram account is an expectation for most brands these days, but using them in a way that doesn’t get lost in the chaos is the trick to success. Developing a creative, never-been-done-before marketing campaign that actually blows up (in the good way) is somewhat of a rarity, but when it’s executed right it is unforgettable. CONTINUE READING

Turn Off Your Filters


I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Want to Be Photogenic Enough for Instagram? Start With Product Design

holiday-cup It’s that time of year again! Even though patio drinks and cottage weekends seem like they were just yesterday, the fact that it’s almost halfway through November means it’s officially the holiday season. CONTINUE READING