So, last week people seemed to be having fun with the hashtag #TOPolimovies and as the curtain call on the Rob Ford saga comes to a close, we must administer our Coup-de-grace to the “crackstarter saga”.
On June 5 in Toronto, one of the most renowned marketing conferences makes a pit stop at the Metro Toronto Convention Centre. The Art of Marketing is stopping here to impart the wisdom of thought leaders like Jonah Berger , Biz Stone , and Seth Godin , among others. CONTINUE READING
Books about social media strategy and management are a dime a dozen these days, and there’s a lot of fluff written by self-
One of the buzziest buzz words when talking about invention and innovation today is repurposing. As we know, it’s not a new phenomenon, but repurposing continues to get more and more creative. CONTINUE READING
With new social networks debuting every single day, it’s hard to always be on the cutting edge. Actually, it’s almost impossible. As marketers, we have easily become accustomed to using Twitter and Facebook as our primary social media tools, but there is a huge number of online communities waiting to be tapped into. Here are my faves:
No, I’m not going to tell you what bands to listen to if you want to be (or be as cool as) a digital strategist. That’s not my job. You’re an adult (assuming) and you can make your own musical selections. CONTINUE READING