WORK LIFE - 3/6 - 88creative.ca/blog

Turn Off Your Filters

brainstorm

I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Love Your ‘Hood With Vicinity’s Loyalty Program

Vicinity At 88 Creative we’ve made no secret of our love for local businesses. When our office was in Parkdale we frequented The Mascot coffee shop, the Drake for patio drinks, and the Gladstone for some off-key karaoke. Now that we’re at Adelaide & Peter, there are so many great local spots – you can bet that in any given week we’re having Dark Horse Americanos, Le Gourmand’s famous chocolate chip cookies, and Khao San Road’s to-die-for khao soi (seriously, the most delicious dish in Toronto), and we’re working it all off with spin classes a Y Yoga or CYKL. CONTINUE READING

The Pros and Cons of Being Disconnected

88-bloggraphics3

Welcome back, readers! After a great holiday, we’re back to the races and working away once again. Some of us took a nice extended holiday break, namely me, and others took a few days off for a lovely staycation in the city, which was rudely interrupted by an ice storm followed by a deep freeze. CONTINUE READING

‘Twas Two Days Before Christmas at 88 Creative

Christmas

It’s been a great year for the 88 Creative team, and we can’t believe it’s already December! It’s the season for reflecting on the year that just passed, and setting New Year’s resolutions (our first one is to cut cupcakes, Le Gourmand cookies, and chocolate out of our daily diets. I predict we fail by the second week of January). We thought we’d take a look back at the year that was at 88C – so read on to find out what we got up to in 2013 (and a rhyming holiday wish!).

CONTINUE READING

How To Break All The Rules and Still Be a Social Media Success

kanye blog post Most people would say Kanye West is living the dream. He is pursuing a successful career doing what he loves, he is engaged to be married to one of the most famous (or is it infamous?) women in the world, and he’s out there changing the world (according to him, of course). CONTINUE READING

Why 2014 will be the year of the gentleman

bowtie Over the past few years, Canadian retail brands like Gotstyle , Frank & Oak , Surmesur and Garrison Bespoke have all emerged in response to the growing demand for menswear. Just recently Toronto had its first ever Men’s Fashion Week , and last weekend stylish men gathered at the Gentleman’s Expo in Toronto to, what else, learn how to become a stylish, well-groomed gentleman. CONTINUE READING

What’s Happening in November + Giveaway

Astronaught

It’s almost the most wonderful time of the year again, but first we have to get through November. Luckily we have plenty of events lined up for the month to keep us busy.

CONTINUE READING

Where Do I Go From Here? The Career Path of a Community Manager

ladder

I started as a community manager at Sprouter in 2008, before it was a common role at startups, agencies, and big companies. Without sounding too ancient in a “when I was your age I walked uphill both ways to school” kind of way, being a community manager then was different. Using social media was still a unique differentiator for a company, something that got you headlines rather than being an expected part of your marketing toolkit. CONTINUE READING