I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING
At 88 Creative we’ve made no secret of our love for local businesses. When our office was in Parkdale we frequented The Mascot coffee shop, the Drake for patio drinks, and the Gladstone for some off-key karaoke. Now that we’re at Adelaide & Peter, there are so many great local spots – you can bet that in any given week we’re having Dark Horse Americanos, Le Gourmand’s famous chocolate chip cookies, and Khao San Road’s to-die-for khao soi (seriously, the most delicious dish in Toronto), and we’re working it all off with spin classes a Y Yoga or CYKL.
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Welcome back, readers! After a great holiday, we’re back to the races and working away once again. Some of us took a nice extended holiday break, namely me, and others took a few days off for a lovely staycation in the city, which was rudely interrupted by an ice storm followed by a deep freeze. CONTINUE READING
It’s been a great year for the 88 Creative team, and we can’t believe it’s already December! It’s the season for reflecting on the year that just passed, and setting New Year’s resolutions (our first one is to cut cupcakes, Le Gourmand cookies, and chocolate out of our daily diets. I predict we fail by the second week of January). We thought we’d take a look back at the year that was at 88C – so read on to find out what we got up to in 2013 (and a rhyming holiday wish!).
Most people would say Kanye West is living the dream. He is pursuing a successful career doing what he loves, he is engaged to be married to one of the most famous (or is it infamous?) women in the world, and he’s out there changing the world (according to him, of course).
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Over the past few years, Canadian retail brands like
Gotstyle
,
Frank & Oak
,
Surmesur
and
Garrison Bespoke
have all emerged in response to the growing demand for menswear. Just recently Toronto had its first ever
Men’s Fashion Week
, and last weekend stylish men gathered at the
Gentleman’s Expo
in Toronto to, what else, learn how to become a stylish, well-groomed gentleman.
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Earlier this week, Workopolis released results of a survey stating that in a decade, thanks to our own advancing technology and saturation, social media “experts” will be obsolete . Their reasoning? “Because everyone will be social media savvy by then.” Really? That’s it, that’s your best reasoning? By that logic, since I know how to drive a car I should go give the NASCAR circuit a spin.
It’s almost the most wonderful time of the year again, but first we have to get through November. Luckily we have plenty of events lined up for the month to keep us busy.
With so many companies ramping up their digital marketing efforts in order to reach consumers, many of them lose sight of the importance of good design. CONTINUE READING
I started as a community manager at Sprouter in 2008, before it was a common role at startups, agencies, and big companies. Without sounding too ancient in a “when I was your age I walked uphill both ways to school” kind of way, being a community manager then was different. Using social media was still a unique differentiator for a company, something that got you headlines rather than being an expected part of your marketing toolkit. CONTINUE READING