There have always been certain people out there, the people who are wearing an outfit you envy, have the latest gadget you’re coveting, provide tips and tricks to make your garden perfect, or have the best parenting advice you’ve ever heard. These people have taken to the internet to share their wise words with the masses, and the best of the bunch end up with communities in the millions. CONTINUE READING
As marketers, we’ve all done it. We’ve thrown the “social conversion” idea out there to our clients. OOOH sparkly. What is a social conversion? It’s the purest form of the social sales funnel – someone likes a promoted page, interacts with their content, and makes a purchase decision either in-store or through an e-commerce site.
Christopher Nolan wrote an op-ed in the New York Times last week
lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general
content creation
umbrella.
Content creation is a huge part of digital marketing. We are constantly aiming to create compelling, informative content that people want to read while remaining relevant to the brands we represent. Great content is the cornerstone of a successful digital marketing strategy. It steers campaigns and creates a brand voice, and can even launch a brand into thought-leader status – the ultimate goal. But why do we see so much crappy content out there?
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Facebook turns 10 today, and there’s been lots of retrospective articles in tech blogs and mainstream media about the site’s impact on our lives. Sure, it kicked off the social networking trend and connected over a billion people around the world. Sure, it made Mark Zuckerberg a Silicon Valley icon, and a role model for budding entrepreneurs everywhere. And, famously, it provided fodder for a David Fincher movie, making a caricature of the Winklevoss twins in the process. CONTINUE READING
I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING
Over the past few years, Canadian retail brands like
Gotstyle
,
Frank & Oak
,
Surmesur
and
Garrison Bespoke
have all emerged in response to the growing demand for menswear. Just recently Toronto had its first ever
Men’s Fashion Week
, and last weekend stylish men gathered at the
Gentleman’s Expo
in Toronto to, what else, learn how to become a stylish, well-groomed gentleman.
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It’s that time of year again! Even though patio drinks and cottage weekends seem like they were just yesterday, the fact that it’s almost halfway through November means it’s officially the holiday season.
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The newest partnership between the tech giant Samsung and the gargantuan Jay-Z elicits just one question in my mind: Who won? Of course, both have lots to gain in this situation, but who is coming out on top? CONTINUE READING
On June 5 in Toronto, one of the most renowned marketing conferences makes a pit stop at the Metro Toronto Convention Centre. The Art of Marketing is stopping here to impart the wisdom of thought leaders like Jonah Berger , Biz Stone , and Seth Godin , among others. CONTINUE READING