social media |

BOLD social predictions for 2015

I can sit here all day and write about trend forecasting and Instagram surpassing Twitter in terms of active users and wait, that actually happened? Well anyway I want to do something different. I want my social predictions to be the hottest of takes that the internet has ever seen for 2015, so here we go.

Everyone will hashtag their first name in Tweets, turning Twitter into HARD TWITTER. Once it gets too easy to compile your thoughts into 140 characters, Twitter users will be looking for a challenge. Add your name as a hashtag and BOOM! Just like that you’re dealing with 134 characters. Or, start referring to yourself in the third person. I promise, you’ll be a trend-setter in no time.

Instagram, tiring of consistent visual content, will start exploring font treatments and adding fonts to our perfectly- filtered photos. Do you know what’s kind of getting old. Pictures of food. And realistically, who even reads the captions. What we want is CONTENT ABOVE THE FOLD.

Someone creates Smellstagram and the results will be exactly what you think they would be. #farts

BIG DATA becomes HUMONGOUS DATA As people want to go more macro to gain insights about the wider society that their customers live in. I have no idea what this means. Just call a sociologist at this point.

The US Government will impose sanctions on BuzzFeed for making quizzes. JUST STOP ALREADY I KNOW HOW BASIC AND 90’S I AM.

SnapChat will finally get real and accept advertising money from the likes of Durex and Trojan because lets call a spade a spade – It’s a sexting app.

That one’s free, advertisers. Feel free to run with that idea.

Vine will become overloaded with “Bruh” vines and “My name is Jeff” that it will become all but obsolete in 2015

Someone will create a “Facebook, but for like marketers and advertisers” that is pay to play. It will be hugely successful as brands compete for advertising professionals, journalists, bloggers and other brands’ attentions for collaboration and synergistic opportunities. Think of it as a mix of Dragon’s Den and Real Housewives of New Jersey. It’s basically the antithesis to Ello and probably slightly less douchey.

Facebook will be overrun with grandparents.

Think about it, the demographic with the biggest growth on Facebook is easily 40+. Now that all of the cool teens are staying away from Facebook, it’s only a foregone conclusion that our parents will all overpower us with Candy Crush requests, retirement vacation property pictures, not-so-subtle reminders that you’re almost 30 and not married yet and posts that have tagged grandmaster flash in them.

Ello will experience a huge user base influx and rival Facebook.

Just kidding, this one is a joke.

Top 10 Social Media Moments of 2014


2014 has been a BIG year in social media. One of my favourite things about social is that it’s so easy to share something with your peers that you think is either hilarious, disturbing, or mind-blowing within a matter of seconds.

This year, between Twitter, Instagram, and Facebook, there have been records broken, shade thrown, causes supported, and a ton of Kimye. So, let’s take a little trip back in time and look at the 10 social media moments from this year that attracted the most attention, got a ton of shares, and most importantly generated a lot of memes. CONTINUE READING

Like it or Leave it


I have a love-hate relationship with Instagram. Of course I love going through the hundreds of thousands of pictures of celebrities, shoes, cupcakes and hedgehogs, but I also hate it because people seem to have way cooler experiences and better clothes than me.

I also don’t get how I never get more than 100 likes on any given picture. I have almost 1,000 followers on Instagram so shouldn’t at least half those people like my pictures? Why follow me if you’re not going to like my picture of me jumping in a pile of leaves wearing the cutest cardigan, drinking a Pumpkin Spice Latte (I may or may not be basic, don’t judge me).

It makes zero sense. I get that 1/10th of those people probably downloaded the app, followed everyone on their contact list and then forgot about it. But 900 of my followers use Instagram regularly and are seeing my pictures, right? And that goes for anyone really – some girls have thousands of followers but only get a few hundred likes. CONTINUE READING

Content Creation and Filmmaking – Not the Same But Kind Of

Director chair-02 Christopher Nolan wrote an op-ed in the New York Times last week lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general content creation umbrella.


Turn Off Your Filters


I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Want to Be Photogenic Enough for Instagram? Start With Product Design

holiday-cup It’s that time of year again! Even though patio drinks and cottage weekends seem like they were just yesterday, the fact that it’s almost halfway through November means it’s officially the holiday season. CONTINUE READING

Kickstarter is coming to Canada: here’s how to not screw it up

kickstarter So, Kickstarter is launching in Canada September 9th, but potential entrepreneurs can get the jump start on creating their kickstarter campaigns now. This gives entrepreneurs and startups a massive platform to acquire initial funds and build an active community of evangelists really quickly.