Lenovo needs some help with social media crisis management

88-bloggraphics3-03 (1) We live in an age where any schlub with a Twitter account can start a “social apocalypse” for brands.

Despite knowing better, I am one of those schlubs.


So You’ve Graduated…Now What?


Having just finished my four years at university, I don’t think a day has gone by in the past few months when I wasn’t asked what my plans were for after graduation.

The truth is, I had absolutely no idea. CONTINUE READING

Please Stop Saying that Social Media Has Ruined X


Yes, we know. Social media has ruined school . It has ruined workplaces and it has ruined the experience of dining out . Before social media, television and video games were ruining young minds. In 1450 Gutenberg’s printing press revolutionized Europe and not everyone was happy about it. CONTINUE READING

South by Southwest: must-attend event or marketing fail?


Attending conferences and networking with potential clients and like-minded people is a part of any job, regardless of the industry. Maybe you’re a comic book buff who sees Comic-Con as your big “must-attend” event (Batman costume optional), or maybe you love fashion and it’s Toronto Fashion Week that makes it into your calendar. CONTINUE READING

Word of the day: skeuomorph


/ˈskjuːəmɔrf/ An element of design or structure that serves little or no purpose in the artifact fashioned from the new material but was essential to the object made from the original material. – Wikipedia CONTINUE READING