We live in an age where any schlub with a Twitter account can start a “social apocalypse” for brands.
Despite knowing better, I am one of those schlubs.
Having just finished my four years at university, I don’t think a day has gone by in the past few months when I wasn’t asked what my plans were for after graduation.
The truth is, I had absolutely no idea. CONTINUE READING
Everybody loves a good contest. I enter contests all the time – Facebook giveaways, trip giveaways I find in the pages of magazines, Twitter contests…I’ve even been known to fill out a print ballot or two in my day (how 2000 of me). I even have a Hotmail email address I use for contests so I don’t have to endure the ensuing deluge of marketing emails. CONTINUE READING
Unless you live under a rock (or have been floating on the Pacific for the past 13 months ), you know that last night was the Super Bowl. But it was also the one-year anniversary of something extremely important – and no, we don’t mean Beyonce’s fierce halftime performance. What I’m really talking about is the now-(in)famous Oreo “Dunk in the Dark” photo . CONTINUE READING
Are you a parent who shares your child’s every accomplishment on social media? From posting sonograms to capturing their first moments in this world, some parents like to share it all. Then there’s the other end of the spectrum where parents blur out their kids’ faces, or only using initials when talking about them online (or, even worse, making up silly nicknames for them). And then there’s obviously those that fall in between, sharing a bit but not a lot. CONTINUE READING
Earlier this week, Workopolis released results of a survey stating that in a decade, thanks to our own advancing technology and saturation, social media “experts” will be obsolete . Their reasoning? “Because everyone will be social media savvy by then.” Really? That’s it, that’s your best reasoning? By that logic, since I know how to drive a car I should go give the NASCAR circuit a spin.
Yes, we know. Social media has ruined school . It has ruined workplaces and it has ruined the experience of dining out . Before social media, television and video games were ruining young minds. In 1450 Gutenberg’s printing press revolutionized Europe and not everyone was happy about it. CONTINUE READING
Attending conferences and networking with potential clients and like-minded people is a part of any job, regardless of the industry. Maybe you’re a comic book buff who sees Comic-Con as your big “must-attend” event (Batman costume optional), or maybe you love fashion and it’s Toronto Fashion Week that makes it into your calendar. CONTINUE READING
/ˈskjuːəmɔrf/ An element of design or structure that serves little or no purpose in the artifact fashioned from the new material but was essential to the object made from the original material. – Wikipedia CONTINUE READING
Did you Instagram your lunch today? Did you post a snarky comment on a Toronto Life restaurant review (For a $40 dollar dish I expect actual truffles, not truffle-infused oil)? Worst of all, does the term
foodie
appear in your Twitter bio?
CONTINUE READING