Vicinity's blog promotes merchants using the program. Consumers and merchants can stay up to date with who's joined, any current promotions or contests, and how to make the Vicinity experience better regardless of what side of the transaction you're on.
Twitter gives us a way to connect with local merchants, source new potential merchants, and encourage card use at participating locations.
During Vicinity Day, cardholders can shop at participating merchants for a chance to win extra points and prizes. The event is held in different cities on various Saturdays throughout the warmer months.
We managed the online promotion leading up to the event and on the day of, and created all of the POS materials with an updated look for each city.
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VICINITY
Vicinity is a Rogers-owned small business loyalty program that gives merchants a simple way to reward their customers for shopping local. Vicinity launched in 2013, and they brought 88 Creative on board in early 2014 to help create online awareness among both small business owners and consumers. We wanted to use Vicinity’s online channels to educate merchants about the various Vicinity platform features, educate existing and potential cardholders about the program and the businesses in the Vicinity network across Canada, and generate leads for the sales team.
We now manage their Twitter and Facebook channels, and have expanded their social ads strategy on both platforms. We designed and launched the Vicinity blog, and send out monthly newsletters to both merchants and cardholders. We also help with Vicinity’s design assets like case studies and print materials, and help support larger Vicinity initiatives like their Vicinity Day events.
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