We paired the post with a scheduled Twitter chat on Garrison Point’s Twitter account, giving away gift cards to Liberty Village businesses to select participants.
The campaign ignited the online debate, and since then we’ve held additional Twitter chats on urban issues like walkability and creating family-friendly neighbourhoods.
Garrison Point is developer Cityzen’s latest project, a planned community just east of Liberty Village with a 4.5-acre park, swimming pool, and kids' activity rooms in the buildings. Because it’s so family-friendly, at 88 Creative we wanted to highlight the benefits for families, and showcase why raising kids downtown is a great alternative to living in the suburbs.
We've built the online community using Twitter, Facebook, Instagram, and a Garrison Point blog, directly impacting project registrations and raising the profile of the brand.
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