6 Reasons Digital Media has Helped, Not Killed, Traditional TV

vintage-tv

Remember when everyone said that cable networks were going to die ? That TV was going the way of FriendFeed, Google Wave, and the Palm Pilot? While the VCR (and more recently Blockbuster) made an exit from our living rooms long ago, TVs and cable networks have stuck around. What’s changed is how technology is breathing new life into a traditional medium through social TV , the rise of the second screen, and new distribution channels for TV shows. Here are six examples of how streaming and social media are enhancing the TV experience instead of killing it. CONTINUE READING

Social Media “Experts” Obsolete? Get Real.

Earlier this week, Workopolis released results of a survey stating that in a decade, thanks to our own advancing technology and saturation, social media “experts” will be obsolete . Their reasoning? “Because everyone will be social media savvy by then.” Really? That’s it, that’s your best reasoning? By that logic, since I know how to drive a car I should go give the NASCAR circuit a spin.

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Four Reasons Great Design Matters in Social Media

With so many companies ramping up their digital marketing efforts in order to reach consumers, many of them lose sight of the importance of good design. CONTINUE READING

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Function is the new fashion: wearable tech and crowdfunding

When a little company called Pebble from Waterloo tried to get funding for their smartwatch, they were turned down by VC and angel investors and so instead took it to Kickstarter . $10 million later, the project is one of the most successful projects in Kickstarter’s history, and the company has sold over 250,000 watches to date.

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Lights, camera, tweet: TIFF by the social media numbers

It’s a wrap. The stars have jetted out of town, the red carpet has been rolled away, and normalcy has returned to King West (somewhat) now that the 2013 Toronto International Film Festival (TIFF) has ended. CONTINUE READING

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Why it’s fashionable to buy on Instagram

Instagram is described as a “fast, beautiful and fun” way to share your photos with your circle of friends. Snap a quick picture on your phone, apply a cool filter and then watch the love pour in once you publish.

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Social Media 101: Who’s the Pro?

When I tell people that I am a social media coordinator, I usually get a puzzled look followed by the question that social media coordinators dread the most: “So…what do you do all day?” CONTINUE READING

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People want to like you. Make it easy.

I always love it when people ask me what I’m currently reading. That hasn’t happened in a while, but I’ll tell you anyway. I’m reading The Mind of the Market by Michel Shermer. When I ordered it on my Kobo I knew it would be full of social media lessons. Lesson one: taking advantage of cognitive dissonance.
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Why social media is like golf

Since the weather has finally cleared up, I’ve had a lot of time to clear my head on the links. I’m by no means a great golfer, but it’s a fantastic place to clear your head. Or in my case, enrage yourself. Hey, it happens.

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Jay-Z and Samsung: Who won?

The newest partnership between the tech giant Samsung and the gargantuan Jay-Z elicits just one question in my mind: Who won? Of course, both have lots to gain in this situation, but who is coming out on top? CONTINUE READING

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