Typography: bringing together art, marketing, and branding

I often find myself investigating new products when I’m out shopping. I’m a ‘tried, tested, and true’ type of gal, but sometimes something on a shelf will catch my eye and I can’t help but be drawn to it. I’ll be honest, even though I’m in the marketing industry I’m still susceptible to the Jedi mind tricks we play and some great packaging will always get me investigating a product a little further. CONTINUE READING

Why it’s fashionable to buy on Instagram

Instagram is described as a “fast, beautiful and fun” way to share your photos with your circle of friends. Snap a quick picture on your phone, apply a cool filter and then watch the love pour in once you publish.

South by Southwest: must-attend event or marketing fail?

Attending conferences and networking with potential clients and like-minded people is a part of any job, regardless of the industry. Maybe you’re a comic book buff who sees Comic-Con as your big “must-attend” event (Batman costume optional), or maybe you love fashion and it’s Toronto Fashion Week that makes it into your calendar. CONTINUE READING

People want to like you. Make it easy.

I always love it when people ask me what I’m currently reading. That hasn’t happened in a while, but I’ll tell you anyway. I’m reading The Mind of the Market by Michel Shermer. When I ordered it on my Kobo I knew it would be full of social media lessons. Lesson one: taking advantage of cognitive dissonance.
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Typography: bringing together art, marketing, and branding

Why it’s fashionable to buy on Instagram

South by Southwest: must-attend event or marketing fail?

People want to like you. Make it easy.

Jay-Z and Samsung: Who won?

Word of the day: skeuomorph

Coke wins in the end by encouraging people to buy less