Christopher Nolan wrote an op-ed in the New York Times last week
lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general
content creation
umbrella.
I don’t know about you, but the digital marketer in me gets really excited when I see a brand make use of social tools in a really unique way.
The overarching concept for a social campaign is a no brainer: use a platform that your target audience already uses to reach them and reel them in. Having a Facebook, Twitter and Instagram account is an expectation for most brands these days, but using them in a way that doesn’t get lost in the chaos is the trick to success. Developing a creative, never-been-done-before marketing campaign that actually blows up (in the good way) is somewhat of a rarity, but when it’s executed right it is unforgettable. CONTINUE READING
I always love it when people ask me what I’m currently reading. That hasn’t happened in a while, but I’ll tell you anyway. I’m reading
The Mind of the Market
by Michel Shermer. When I ordered it on my Kobo I knew it would be full of social media lessons. Lesson one: taking advantage of cognitive dissonance.
CONTINUE READING