Christopher Nolan wrote an op-ed in the New York Times last week
lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general
content creation
umbrella.
Content creation is a huge part of digital marketing. We are constantly aiming to create compelling, informative content that people want to read while remaining relevant to the brands we represent. Great content is the cornerstone of a successful digital marketing strategy. It steers campaigns and creates a brand voice, and can even launch a brand into thought-leader status – the ultimate goal. But why do we see so much crappy content out there?
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I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING
So, Kickstarter is launching in Canada September 9th, but potential entrepreneurs can get the jump start on creating their kickstarter campaigns now. This gives entrepreneurs and startups a massive platform to acquire initial funds and build an active community of evangelists really quickly.
There are a lot of buzzwords floating around our industry these days: integration, dynamic, content curation, selfies…
Then there’s a big one: paid vs earned vs owned media. CONTINUE READING
The 88 Creative crew recently attended a panel discussion on the changing nature of influencers held by Cision (thanks for a very entertaining evening by the way). CONTINUE READING