Christopher Nolan wrote an op-ed in the New York Times last week
lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general
content creation
umbrella.
Content creation is a huge part of digital marketing. We are constantly aiming to create compelling, informative content that people want to read while remaining relevant to the brands we represent. Great content is the cornerstone of a successful digital marketing strategy. It steers campaigns and creates a brand voice, and can even launch a brand into thought-leader status – the ultimate goal. But why do we see so much crappy content out there?
CONTINUE READING
I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING
I love video games. When I was three when my uncle put a lovely square plastic controller in my hand and that night, I had the short cut to beating the second level in Super Mario Bros locked down. CONTINUE READING