MUJI: Destination Shopping for the Frill-Phobic
Have you ever heard the Dan Savage theory that every person has a price of admission – something irritating but uncompromisable you must accept about them? Mine is a need for visual simplicity. Nothing is ever, ever plain enough for me. I do not understand our societal commitment to lace, studs, rhinestones, ruffles, patterns, heat transfers, embroidery, buttons – ugh. Studs are an abandonment of taste and thoughtfulness, and I simply cannot even .
For the frill-phobic among us (hi!) and those paying their price of admission, I thus prescribe a trip to MUJI , the Japanese “quality, no-brand” goods store that has your entire life covered – clothes, shoes, luggage, cookware, furniture, storage, skincare, beauty, stationery, and some miscellaneous weirdness (we’ll get to that). MUJI makes my heart sing.
