Top 10 Social Media Moments of 2014

2014 has been a BIG year in social media. One of my favourite things about social is that it’s so easy to share something with your peers that you think is either hilarious, disturbing, or mind-blowing within a matter of seconds.

This year, between Twitter, Instagram, and Facebook, there have been records broken, shade thrown, causes supported, and a ton of Kimye. So, let’s take a little trip back in time and look at the 10 social media moments from this year that attracted the most attention, got a ton of shares, and most importantly generated a lot of memes. CONTINUE READING

Four Must-Haves for Perfect Instagram Ads

Social advertising has had a long road to acceptance. As with any new ad technology, it began full of promise but laden with pitfalls; despite multi-billion dollar valuations of flagship social brands like Facebook and Twitter, social companies failed to make advertising a meaningful revenue generator. Until quite recently, sponsored posts and promoted hashtags sputtered. Social will never surpass TV! cackled TV execs the world over.

How To Make A Good Hyperlapse

Do you know what’s cooler than boring old video? Super fast ultra sped-up video. Last week, Instagram unveiled its latest offering, Hyperlapse. It’s a really intuitive app to complement Instagram and provide users with a different way of filming things on their phones. CONTINUE READING

Instagram is Your Creative Oyster

I don’t know about you, but the digital marketer in me gets really excited when I see a brand make use of social tools in a really unique way.

The overarching concept for a social campaign is a no brainer: use a platform that your target audience already uses to reach them and reel them in. Having a Facebook, Twitter and Instagram account is an expectation for most brands these days, but using them in a way that doesn’t get lost in the chaos is the trick to success. Developing a creative, never-been-done-before marketing campaign that actually blows up (in the good way) is somewhat of a rarity, but when it’s executed right it is unforgettable. CONTINUE READING

Turn Off Your Filters

I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Want to Be Photogenic Enough for Instagram? Start With Product Design

It’s that time of year again! Even though patio drinks and cottage weekends seem like they were just yesterday, the fact that it’s almost halfway through November means it’s officially the holiday season. CONTINUE READING

Why it’s fashionable to buy on Instagram

Instagram is described as a “fast, beautiful and fun” way to share your photos with your circle of friends. Snap a quick picture on your phone, apply a cool filter and then watch the love pour in once you publish.

Why foodie culture owes its ascent & demise to the internet

Did you Instagram your lunch today? Did you post a snarky comment on a Toronto Life restaurant review (For a $40 dollar dish I expect actual truffles, not truffle-infused oil)? Worst of all, does the term foodie appear in your Twitter bio?
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The strange world of social media

I’m fairly active on social media – a major prerequisite to being a Social Media Coordinator, I suppose.