Can I help you? Social media and customer service

Working in the digital realm has taught me that social media pages and accounts are the perfect platforms to have my voice heard.  Over the years I’ve definitely come to appreciate social media coordinators and those who deal with customer service via Twitter and Facebook. In fact, I think it’s made me better understand how to draft up an effective Tweet before I hit send. But that doesn’t mean I hold my punches – there’s a difference between showing mercy and being a pushover!

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We’re Hiring: PR Account Coordinator – POSITION CLOSED

We’re hiring a PR account coordinator at 88 Creative to help grow our new PR practice.

Position details:

This person will be responsible for the day-to-day support and service of 88 Creative’s PR efforts with existing and new clients – monitoring and researching industry news, trends, and competitors; writing and editing backgrounders, and pitches; compiling media kits; handling media relations across Canada; compiling media lists; and developing monthly/post-campaign reports. You’ll work alongside the PR Manager on new & existing clients to research, develop, and execute PR strategies. Continue Reading →

Influencers, disclosure and the nature of Instagram

An article came out in Digiday (also, Ad Week if you’re fancy) about Lord+Taylor’s hugely successful Instagram influencer blitz last week. The retailer recruited over 50 influencers to post pictures of them all wearing the same dress with their own unique twist on the style. The campaign must have struck a chord, as the dress is quickly selling out online and in-store.

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How to land an internship at 88 Creative

In my second year of Advertising and Marketing Communications Management at Algonquin College, I began my internship hunt. Originally I wanted to work at a big agency, with big clients, and big money. I started in Ottawa, hoping that I could land an internship early, but still be able to go to school. With no luck, I decided to relax a bit, and wait until my final year when I truly needed the placement.

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We’re Hiring a Junior Designer – POSITION CLOSED

We’re looking for a junior designer to work with our Creative Director and Senior Designer on design projects for 88 Creative clients. As a designer at 88 Creative, you’ll be working a range of projects including graphics for social media, email marketing pieces, and corporate marketing materials. We work with clients ranging from two-person startups up to large companies, and we give them a distinct, consistent visual identity across media and platforms. Familiarity with major social networks is a huge asset. Feel free to send us links to your Twitter or Instagram account when you apply! Continue Reading →

The 5th P in the Marketing Mix: PR

Why marketing agencies are expanding their frontier

What is PR?

Public relations (PR) is a field that often requires an explanation, description and an example – and most people still cannot comprehend what PR professionals do. The truth is, PR is often a behind-the-scenes role in a much larger picture. PR is about creating, monitoring, and telling stories about companies / brands in order to maintain and build mutually beneficial relationships with consumers, clients and stakeholders… and so much more. Continue Reading →

Work in Progress: Finding the resources to make you better

When was the last time you learned something new? And no, I’m not referring to why we see blue/black or white/gold. I’m talking about a new skill that you can use to make your work better. Living in Toronto, I have found some great resources that help me add to my repertoire and learn new skills. Seeking out professional development is the best way to break routine and spark my creative juices. It’s so easy (especially when stepping out into the winter is very unpleasant) to get stuck in the monotony of the work-gym-dinner-sleep routine, making it so important to take initiative and explore the resources out there. These are some of my suggestions.

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Real-Time Marketing Needs An Intervention.

Listen brands, sit down, because we need to have a serious conversation. Lately we’ve been noticing some odd behaviour, and we want to let you know that we’re here for you. Continue Reading →

We’re Hiring: 88 Creative’s First PR Manager [POSITION CLOSED]

Note: This position is now closed. Thank you to everyone who applied.

We focus on two core areas at 88 Creative, digital marketing & design. Due to client demand, we’re branching out to include a third core area: public relations. We’re hiring our first-ever PR manager to work with existing clients and to bring in new clients to focus on PR.
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