The newest partnership between the tech giant Samsung and the gargantuan Jay-Z elicits just one question in my mind: Who won? Of course, both have lots to gain in this situation, but who is coming out on top? CONTINUE READING
Hogtown. TDot. The 416. The Big Smoke.
Toronto is many things to many people, and with a city that’s as culturally diverse as ours it’s no wonder that people are flocking to her in their droves from all around the world to get a big ‘ol slice of the Torontonian pie. CONTINUE READING
On June 5 in Toronto, one of the most renowned marketing conferences makes a pit stop at the Metro Toronto Convention Centre. The Art of Marketing is stopping here to impart the wisdom of thought leaders like Jonah Berger, Biz Stone, and Seth Godin, among others. CONTINUE READING
One of the buzziest buzz words when talking about invention and innovation today is repurposing. As we know, it’s not a new phenomenon, but repurposing continues to get more and more creative. CONTINUE READING
Did you Instagram your lunch today? Did you post a snarky comment on a Toronto Life restaurant review (For a $40 dollar dish I expect actual truffles, not truffle-infused oil)? Worst of all, does the term foodie appear in your Twitter bio?
This post is inspired by an incident that occurred earlier this week when I discovered that a post I wrote a few weeks ago entitled “Why introverts make the best social media managers“, was repurposed without any credit or mention of my work. CONTINUE READING
When this Toronto Star article about the Live Below the Line Challenge showed up in my Facebook news feed, my first instinct was to write about it here. Almost immediately the cringe-worthiness made me want to back out. But a little encouragement from my coworkers and here I am. CONTINUE READING
It happens to the best of us. You come in on a normal Tuesday morning, day is going as planned, everything seems peachy, and then all of a sudden it hits! The public relations shitstorm! It could be anything from a grammar mistake (there, their, or they’re?) to a scandal that outs your CEO as an international felon running from a crime committed halfway around the world (not as common, but you never know). What should you do? CONTINUE READING
Part of the fun of working at an agency is the debating that happen in our open-concept office. I love a good friendly argument. One recent debate centred on the value of joining a somewhat niche social network instead of the more obvious choice that would probably get our client more measurable interaction.
We’re pretty big fans of notable.ca at 88 Creative. Besides the most trustworthy restaurant reviews, they do a great job at picking out young people in Canada’s major cities who are doing something interesting, and doing it with heaps of style. This post is about one such profile that really grabbed my attention. CONTINUE READING
Prior to yesterday’s tragic and horrific events, I was planning on writing a runner’s diary for my weekly blog post. As the weather begins to get better and the thought of spending more and more time outside is becoming reality, I yearn to lace up my Nikes and hit the pavement. Winter is filled with treadmills and windows and stale gym air, but the thought of summer is what gets me through each and every indoor run. Which is why I am so affected by the attacks at the finish line of the Boston Marathon. CONTINUE READING
In the nine years that Facebook has been around we’ve seen a ton of updates to what we can do on it. From live chatting (adios MSN Messenger) to organising your “Gettin’ Slizzerd” birthday party, from uploading photos to tagging people in them, watching live sporting events, solving crimes etc. etc. etc. CONTINUE READING
In May of 2012, Maryland became the first US state to pass a law saying that employers could not ask prospective employees for access to their social media user names and passwords. The absence of such laws, it turns out, makes your social media information fair game because laws haven’t been keeping up with advances in technology. CONTINUE READING
New years goals and resolutions? Remember those? Yeah. Me neither. In the past, I used to establish these really big one year goals for myself and then as the year progressed, I quickly forgot or abandoned them. CONTINUE READING
Yesterday, revelers from all around the interwebs were celebrating the 40th anniversary of the the first cell phone call. Naturally, the Mashable report also included an infographic by Column Five which outlines the technological progress and falling prices that led to the cell phone’s ubiquity. CONTINUE READING
I recently finished a book called The Authenticity Hoax by Andrew Potter. It’s essentially a critique of a critique of contemporary consumer culture. In their rejection of capitalist materialism and status-seeking, the argument goes, post-modern, enlightened individuals have only created a new level of status-seeking. CONTINUE READING
It’s pretty obvious that there’s a condo boom in the GTA and some of our clients are at the centre of it. CONTINUE READING
There are many things that I love about working in a creative industry. Aside from the lack of cubicles and sharing off-colour memes with my coworkers, one of them is the liberty we can take with what we wear to the office. But what happens once we’re freed from the shackles of black pumps and pantsuits.