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Track Your Style: Where Wearable Tech & Fashion Collide

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Wearable tech is all the rage these days, with smartwatches and smart rings and smart glasses – what’s next? With the partnership between Ray-Ban and Google Glass getting such a great reception, I thought there were lots of other wearable tech products that could use a fashionable touch. Here’s my list of dream collaborations. CONTINUE READING

Typography: bringing together art, marketing, and branding

I often find myself investigating new products when I’m out shopping. I’m a ‘tried, tested, and true’ type of gal, but sometimes something on a shelf will catch my eye and I can’t help but be drawn to it. I’ll be honest, even though I’m in the marketing industry I’m still susceptible to the Jedi mind tricks we play and some great packaging will always get me investigating a product a little further. CONTINUE READING