The Kelsey’s Rebrand: Can Hipsterdom be Manufactured in a Movie Theatre Parking Lot?

I recently found myself with just over an hour to kill at the Queensway Cineplex in Etobicoke. With few beverage-and-snack options beyond Cara-owned chain restaurants, my companion and I were intrigued to discover a new establishment at the entrance to the movie theatre parking lot. It was big, bright, and covered in hipster typography. It was only as we got closer to the building that we saw the name Kelsey’s stencilled above the door. CONTINUE READING