Four Must-Haves for Perfect Instagram Ads
Social advertising has had a long road to acceptance. As with any new ad technology, it began full of promise but laden with pitfalls; despite multi-billion dollar valuations of flagship social brands like Facebook and Twitter, social companies failed to make advertising a meaningful revenue generator. Until quite recently, sponsored posts and promoted hashtags sputtered. Social will never surpass TV! cackled TV execs the world over.