Content Creation and Filmmaking – Not the Same But Kind Of

Director chair-02 Christopher Nolan wrote an op-ed in the New York Times last week lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general content creation umbrella.


Turn Off Your Filters


I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Kickstarter is coming to Canada: here’s how to not screw it up

kickstarter So, Kickstarter is launching in Canada September 9th, but potential entrepreneurs can get the jump start on creating their kickstarter campaigns now. This gives entrepreneurs and startups a massive platform to acquire initial funds and build an active community of evangelists really quickly.


Puns and Memes: Embracing small business street-level marketing.

I am such a sucker for a good hook. So much so in fact, that if I see a funny sign on the street out front of a shop, odds are I’ll come in and buy something. It’s a really bad habit, I know. CONTINUE READING

Show me the brief: Mad Men is back

No, I’m not going to launch into the many reasons I think Mad Men is consistently one of the best shows on television right now. That’s boring, it’s been done. I want to talk about why the show captivates me: the work.