Content Creation and Filmmaking – Not the Same But Kind Of

Director chair-02 Christopher Nolan wrote an op-ed in the New York Times last week lamenting the state of modern filmmaking in Hollywood. In making his point, he lumped in filmmaking and the business of major motion pictures under the rather general content creation umbrella.

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Turn Off Your Filters

brainstorm

I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Kickstarter is coming to Canada: here’s how to not screw it up

kickstarter So, Kickstarter is launching in Canada September 9th, but potential entrepreneurs can get the jump start on creating their kickstarter campaigns now. This gives entrepreneurs and startups a massive platform to acquire initial funds and build an active community of evangelists really quickly.

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10 Digital Marketing Buzzwords Explained

Social Media Buzzwords

Every industry has their own set of phrases, terms and buzzwords that silver tongued professionals spout at any given opportunity. CONTINUE READING

Is paid media killing social media?

The 88 Creative crew recently attended a panel discussion on the changing nature of influencers held by Cision (thanks for a very entertaining evening by the way). CONTINUE READING