Coke wins in the end by encouraging people to buy less

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The most obvious objective for any marketing campaign is to get people to buy more of whatever it is you’re selling. CONTINUE READING

Your social media agency & you: one of life’s special relationships

On Monday, my colleague William wrote about why your company might want to stay away from social media , at least for the time being. If your company passed William’s test or resolved to overhaul its approach to customer service and fear of change, then you may decide to work with a social media agency. Here are my tips for getting the best work out of them. CONTINUE READING