birds

Ask a stupid question, get a stupid answer

Posted on June 5, 2014 by Danielle Faber

Okay, okay, I will preface this rant by saying that I do know that social media is meant to be social. And I do appreciate when people go above and beyond to be social. But, like everything, there are exceptions.

As a digital marketer, I see a lot of Tweets. I manage 10 accounts, each account following 1,000+ users on Twitter. On top of that, I have keywords, alerts and lists set up to make sure that I don’t miss a beat. Yes, that’s thousands of Tweets a day. Many of them are interesting, funny, useful and visually pleasing. Some of them are just useless.

My personal philosophy is if you don’t have anything interesting to say, don’t say it. That may sound harsh, but seriously. I mean it. If you’re going to take to Twitter to post a generic message to nobody, you should just skip it. What I’m talking about is the kind of Tweets we’ve all seen before: “Good morning, world! How was your sleep?” or “Happy Monday! Hope you all have a great week!” or my personal favourite, “Hello! How’s your end of the Interwebs?” Do you have no imagination at all? Are you so void of interesting content that your only option is to ask a generic question to nobody? And be honest, how many times have these Tweets garnered amazing interaction and conversation? My guess is 0, zilch, none. Correct me if I’m wrong though. ALL_3 ALL_2 ALL_1 As I mentioned before, I do believe that Twitter is meant to be an interactive and social network. I believe in interesting and meaningful conversation with strangers from all over the Twitterverse. That’s the beauty of the network! But the bottom line is that no one is forcing your hand to a keyboard to send out Tweets – we aren’t Twitter monkeys here, so if you don’t have anything important to say, drop the smartphone and back away until your clever brain thinks of something great. It’s bound to happen at some point, right?

Are you a useless Tweet offender? Defend yourself! Find me on Twitter at @DFabes , or make your case in the comments.

What Others Are Saying

  1. Ben Myers June 5, 2014 at 10:15 am

    I agree with your sentiment – useless tweets contribute little to the conversation.

    I only want to add that it should be noted that the people you single out above are generally excellent Twitter users and whatever their strategy is for creating and maintaining a community, it works despite our petty objections.

  2. Sheri Bambrough June 5, 2014 at 10:45 am

    I agree, there are a lot of valueless tweets out there, and people need to just back away; however, I don’t find the hellos and good nights that cumbersome. There are plenty more “why bother tweeting” out there. For example, ‘replacing feelings with vodka’, or ‘been up all night but still having a great time’. How about those tweets buried under so many hashtags the actual words get lost in a blue sea with # sharks.

  3. Tamar June 5, 2014 at 10:49 am

    my personal favourite: “Thank God for blessing me with another day of life” … good for you? There is no conversation to be had with a tweet like that.

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