AGENCY OR PORN

Agency or Porn came out of one comment: “Hey, that agency (which shall remain nameless) sounds like a porn movie. I wonder how many other agencies sound like porn too?”

We launched agencyorporn.com on Thursday, August 6th through a variety of online and offline tactics. We mailed postcards to all agencies featured on the site, as well several journalists and over 50 of our agency contacts in Canada who we thought would appreciate it. We put up posters and stickers in our neighbourhood, the King/Spadina “Agency Alley” where we knew people would see them on their walk to work or while they were out on their lunch break.

In the first month after launch, we got more than 78,000 unique visitors to the site from over 165 countries. The site’s social share buttons had over 3,500 Facebook shares & 600 Tweets, and it was shared 275 times on LinkedIn (apparently it's #SFW enough).

The campaign was also covered in media outlets all over the world, including Applied Arts, Marketing Magazine,  and Strategy Magazine in Canada; AdWeek, Ad Age, AdLand, DesignTaxi, and MediaPost in the U.S.; Campaign Magazine in the UK; and international publications in Japan, Germany, France, Lithuania, Spain, and Sweden.