Over the past few years, Canadian retail brands like Gotstyle , Frank & Oak , Surmesur and Garrison Bespoke have all emerged in response to the growing demand for menswear. Just recently Toronto had its first ever Men’s Fashion Week , and last weekend stylish men gathered at the Gentleman’s Expo in Toronto to, what else, learn how to become a stylish, well-groomed gentleman. CONTINUE READING
The newest partnership between the tech giant Samsung and the gargantuan Jay-Z elicits just one question in my mind: Who won? Of course, both have lots to gain in this situation, but who is coming out on top?
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On June 5 in Toronto, one of the most renowned marketing conferences makes a pit stop at the Metro Toronto Convention Centre. The Art of Marketing is stopping here to impart the wisdom of thought leaders like Jonah Berger , Biz Stone , and Seth Godin , among others. CONTINUE READING
In the realm of marketing, social media is a new approach to reaching clients and customers. Erin Bury is one of the earliest adopters of social media as a marketing tactic, and for some insights into what has been working in our industry, I chose to go her. CONTINUE READING
Virality. What we marketers strive for. The elusive hope that we will post something that millions of people will love and they will share it, discuss it, post it on Twitter and Facebook, and create our exposure for us. The question is, how do we achieve this coveted virality? CONTINUE READING
In a recent post, Ian compiled a list of patterns he observed while conducting interviews for our Social Media Coordinator position. He described a general consensus among social media mavens-to-be. We all loved the Oreo campaign that ran during the Superbowl, we are avid Twitter lovers and users, and overall, the Toronto social media scene is full of up-and-coming thought leaders. CONTINUE READING