Turn Off Your Filters

I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Want to Be Photogenic Enough for Instagram? Start With Product Design

It’s that time of year again! Even though patio drinks and cottage weekends seem like they were just yesterday, the fact that it’s almost halfway through November means it’s officially the holiday season. CONTINUE READING

Why it’s fashionable to buy on Instagram

Instagram is described as a “fast, beautiful and fun” way to share your photos with your circle of friends. Snap a quick picture on your phone, apply a cool filter and then watch the love pour in once you publish.

Why foodie culture owes its ascent & demise to the internet

Did you Instagram your lunch today? Did you post a snarky comment on a Toronto Life restaurant review (For a $40 dollar dish I expect actual truffles, not truffle-infused oil)? Worst of all, does the term foodie appear in your Twitter bio?
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If social networks were The Avengers

I know that the latest instalment in the Marvel Avengers Universe releases this Friday, and as my coworkers can begrudgingly attest, I am a comic book nerd through and through. So naturally, you can probably deduce that I am beyond excited for Iron Man 3.