/ˈskjuːəmɔrf/ An element of design or structure that serves little or no purpose in the artifact fashioned from the new material but was essential to the object made from the original material. – Wikipedia CONTINUE READING
The most obvious objective for any marketing campaign is to get people to buy more of whatever it is you’re selling. CONTINUE READING
Did you Instagram your lunch today? Did you post a snarky comment on a Toronto Life restaurant review (For a $40 dollar dish I expect actual truffles, not truffle-infused oil)? Worst of all, does the term
foodie
appear in your Twitter bio?
CONTINUE READING
On Monday, my colleague William wrote about why your company might want to stay away from social media , at least for the time being. If your company passed William’s test or resolved to overhaul its approach to customer service and fear of change, then you may decide to work with a social media agency. Here are my tips for getting the best work out of them. CONTINUE READING