Attending conferences and networking with potential clients and like-minded people is a part of any job, regardless of the industry. Maybe you’re a comic book buff who sees Comic-Con as your big “must-attend” event (Batman costume optional), or maybe you love fashion and it’s Toronto Fashion Week that makes it into your calendar. CONTINUE READING
When I first joined the startup world in 2008 as a community manager at Sprouter social media was just emerging as a viable way to market your company. For a startup like ours, which had three employees and a tight marketing budget, tools like Facebook, Twitter, and WordPress were really the only way (other than PR) to build a community around our brand for next to nothing. CONTINUE READING
In the realm of marketing, social media is a new approach to reaching clients and customers. Erin Bury is one of the earliest adopters of social media as a marketing tactic, and for some insights into what has been working in our industry, I chose to go her. CONTINUE READING