Content creation is a huge part of digital marketing. We are constantly aiming to create compelling, informative content that people want to read while remaining relevant to the brands we represent. Great content is the cornerstone of a successful digital marketing strategy. It steers campaigns and creates a brand voice, and can even launch a brand into thought-leader status – the ultimate goal. But why do we see so much crappy content out there? CONTINUE READING
Unless you live under a rock (or have been floating on the Pacific for the past 13 months ), you know that last night was the Super Bowl. But it was also the one-year anniversary of something extremely important – and no, we don’t mean Beyonce’s fierce halftime performance. What I’m really talking about is the now-(in)famous Oreo “Dunk in the Dark” photo . CONTINUE READING
Are you a parent who shares your child’s every accomplishment on social media? From posting sonograms to capturing their first moments in this world, some parents like to share it all. Then there’s the other end of the spectrum where parents blur out their kids’ faces, or only using initials when talking about them online (or, even worse, making up silly nicknames for them). And then there’s obviously those that fall in between, sharing a bit but not a lot. CONTINUE READING
At 88 Creative we’ve made no secret of our love for local businesses. When our office was in Parkdale we frequented The Mascot coffee shop, the Drake for patio drinks, and the Gladstone for some off-key karaoke. Now that we’re at Adelaide & Peter, there are so many great local spots – you can bet that in any given week we’re having Dark Horse Americanos, Le Gourmand’s famous chocolate chip cookies, and Khao San Road’s to-die-for khao soi (seriously, the most delicious dish in Toronto), and we’re working it all off with spin classes a Y Yoga or CYKL. CONTINUE READING
Welcome back, readers! After a great holiday, we’re back to the races and working away once again. Some of us took a nice extended holiday break, namely me, and others took a few days off for a lovely staycation in the city, which was rudely interrupted by an ice storm followed by a deep freeze. CONTINUE READING
It’s been a great year for the 88 Creative team, and we can’t believe it’s already December! It’s the season for reflecting on the year that just passed, and setting New Year’s resolutions (our first one is to cut cupcakes, Le Gourmand cookies, and chocolate out of our daily diets. I predict we fail by the second week of January). We thought we’d take a look back at the year that was at 88C – so read on to find out what we got up to in 2013 (and a rhyming holiday wish!).
‘Tis the season for apple cider, NSYNC Christmas songs, and creative holiday campaigns. Big and small brands are attempting to spread the festive cheer while showing off their online presence – and it’s working. Some move us to tears, while others have us laughing, but regardless of what emotion they seem to invoke, we’re all sharing their campaigns and helping the brands go viral.
Here are some of the best brand campaigns we’ve seen for the 2013 holiday season.