William Ruzvidzo | 88creative.ca

Turn Off Your Filters

I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

My blog post was plagiarized. Here’s what happened when I spoke up

2013 has been quite a year for me, with lots of professional highs and lows.

The lowest point for me occurred back in May when I discovered that a blog post I had written had been plagiarized on the Spin Sucks blog. CONTINUE READING

Why 2014 will be the year of the gentleman

Over the past few years, Canadian retail brands like Gotstyle , Frank & Oak , Surmesur and Garrison Bespoke have all emerged in response to the growing demand for menswear. Just recently Toronto had its first ever Men’s Fashion Week , and last weekend stylish men gathered at the Gentleman’s Expo in Toronto to, what else, learn how to become a stylish, well-groomed gentleman. CONTINUE READING

A must have book for anyone who works in social media


Books about social media strategy and management are a dime a dozen these days, and there’s a lot of fluff written by self- proclaimed social media “gurus,” and “experts”. CONTINUE READING

3 reasons why your company shouldn’t be on social media

My experience working in social media and working with various clients has taught me that social media is not for everyone. If you or your company are like anything I’ve described below, then social media is definitely not the place for you. CONTINUE READING

Why every company needs a social media champion

A while ago, I listed 9 things every business should know before they jump into social media. None of that will succeed though, without a social media champion. CONTINUE READING

It’s time for Twitter to get the respect it deserves

Growing up, I remember watching Christiane Amanpour reporting from the frontlines of the Gulf War, the Rwandan genocide and the war in Kosovo . Back then, CNN and BBC were my sources of breaking news. CONTINUE READING

4 things bungee jumping can teach you about life

A few months ago, I bungee jumped off the 128 meter Victoria Falls bridge and plummeted towards the crocodile-infested Zambezi river below. It was one of the most thrilling and exhilarating experiences in my life. CONTINUE READING

Run your life like a Fortune 500 company; set quarterly goals

New years goals and resolutions? Remember those? Yeah. Me neither. In the past, I used to establish these really big one year goals for myself and then as the year progressed, I quickly forgot or abandoned them. CONTINUE READING

Why introverts make the best social media managers

I can be a pretty outgoing person so most people are surprised to learn that I’m an introvert. But I am. My gregariousness is a coping mechanism that I’ve developed to help me survive in a world that highly values extroverts.