Why You Create Bad Content

Content creation is a huge part of digital marketing. We are constantly aiming to create compelling, informative content that people want to read while remaining relevant to the brands we represent. Great content is the cornerstone of a successful digital marketing strategy. It steers campaigns and creates a brand voice, and can even launch a brand into thought-leader status – the ultimate goal. But why do we see so much crappy content out there? CONTINUE READING

A Look Back: Our First Facebook Memories (& profile pics)

Facebook turns 10 today, and there’s been lots of retrospective articles in tech blogs and mainstream media about the site’s impact on our lives. Sure, it kicked off the social networking trend and connected over a billion people around the world. Sure, it made Mark Zuckerberg a Silicon Valley icon, and a role model for budding entrepreneurs everywhere. And, famously, it provided fodder for a David Fincher movie, making a caricature of the Winklevoss twins in the process. CONTINUE READING

A Year of Real-Time Marketing: Can We All Stop Now?

Unless you live under a rock (or have been floating on the Pacific for the past 13 months ), you know that last night was the Super Bowl. But it was also the one-year anniversary of something extremely important – and no, we don’t mean Beyonce’s fierce halftime performance. What I’m really talking about is the now-(in)famous Oreo “Dunk in the Dark” photo . CONTINUE READING

Turn Off Your Filters

I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Look Who’s Talking Now: Branding Your Kids

Are you a parent who shares your child’s every accomplishment on social media? From posting sonograms to capturing their first moments in this world, some parents like to share it all. Then there’s the other end of the spectrum where parents blur out their kids’ faces, or only using initials when talking about them online (or, even worse, making up silly nicknames for them). And then there’s obviously those that fall in between, sharing a bit but not a lot. CONTINUE READING

Love Your ‘Hood With Vicinity’s Loyalty Program

At 88 Creative we’ve made no secret of our love for local businesses. When our office was in Parkdale we frequented The Mascot coffee shop, the Drake for patio drinks, and the Gladstone for some off-key karaoke. Now that we’re at Adelaide & Peter, there are so many great local spots – you can bet that in any given week we’re having Dark Horse Americanos, Le Gourmand’s famous chocolate chip cookies, and Khao San Road’s to-die-for khao soi (seriously, the most delicious dish in Toronto), and we’re working it all off with spin classes a Y Yoga or CYKL. CONTINUE READING

The Pros and Cons of Being Disconnected

Welcome back, readers! After a great holiday, we’re back to the races and working away once again. Some of us took a nice extended holiday break, namely me, and others took a few days off for a lovely staycation in the city, which was rudely interrupted by an ice storm followed by a deep freeze. CONTINUE READING

‘Twas Two Days Before Christmas at 88 Creative

It’s been a great year for the 88 Creative team, and we can’t believe it’s already December! It’s the season for reflecting on the year that just passed, and setting New Year’s resolutions (our first one is to cut cupcakes, Le Gourmand cookies, and chocolate out of our daily diets. I predict we fail by the second week of January). We thought we’d take a look back at the year that was at 88C – so read on to find out what we got up to in 2013 (and a rhyming holiday wish!).


My blog post was plagiarized. Here’s what happened when I spoke up

2013 has been quite a year for me, with lots of professional highs and lows.

The lowest point for me occurred back in May when I discovered that a blog post I had written had been plagiarized on the Spin Sucks blog. CONTINUE READING

Best Holiday Campaigns of 2013

‘Tis the season for apple cider, NSYNC Christmas songs, and creative holiday campaigns. Big and small brands are attempting to spread the festive cheer while showing off their online presence – and it’s working. Some move us to tears, while others have us laughing, but regardless of what emotion they seem to invoke, we’re all sharing their campaigns and helping the brands go viral.

Here are some of the best brand campaigns we’ve seen for the 2013 holiday season.