Function is the new fashion: wearable tech and crowdfunding

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When a little company called Pebble from Waterloo tried to get funding for their smartwatch, they were turned down by VC and angel investors and so instead took it to Kickstarter . $10 million later, the project is one of the most successful projects in Kickstarter’s history, and the company has sold over 250,000 watches to date.

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