Turn Off Your Filters

brainstorm

I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Word of the day: skeuomorph

skeuomorph

/ˈskjuːəmɔrf/ An element of design or structure that serves little or no purpose in the artifact fashioned from the new material but was essential to the object made from the original material. – Wikipedia CONTINUE READING

Coke wins in the end by encouraging people to buy less

Coke-can

The most obvious objective for any marketing campaign is to get people to buy more of whatever it is you’re selling. CONTINUE READING

Your social media agency & you: one of life’s special relationships

On Monday, my colleague William wrote about why your company might want to stay away from social media , at least for the time being. If your company passed William’s test or resolved to overhaul its approach to customer service and fear of change, then you may decide to work with a social media agency. Here are my tips for getting the best work out of them. CONTINUE READING