Things I learnt from my last round of interviews

Last week I conducted a round of interviews for a new position we advertised – Social Media Coordinator.

I always enjoy the interview process as it gives me a chance to gauge what’s going on outside of our own little bubble and chat with like minded people about all things digital. Here are a few musings I took from this go-round:


Is paid media killing social media?

The 88 Creative crew recently attended a panel discussion on the changing nature of influencers held by Cision (thanks for a very entertaining evening by the way). CONTINUE READING

The Twitter quoting phenomenon and why it needs to stop

There’s a plague on twitter. It’s not one that’s going to wipe out scores of people, nor is it one that will cause chills or fevers. But man oh man is it annoying. CONTINUE READING

6 reasons why the UFC is THE sport of the social media age

Over the past few years the UFC has gone from an up-and-coming “other sport” to mainstream media juggernaut thanks largely in part to their early adoption of social media as a core marketing focus. CONTINUE READING