A must have book for anyone who works in social media
Posted on June 3, 2013 by William Ruzvidzo
Books about social media strategy and management are a dime a dozen these days, and there’s a lot of fluff written by self-
Christopher spent 8 years building IBM’s blogging community and then 4 years at General Motors where he spearheaded their social media efforts. In particular, he helped navigate GM’s social media presence during one of the biggest corporate crises in history when they filed for Chapter 11 bankruptcy. So he clearly knows his stuff.
Using his experience with GM and IBM as a reference, Christopher guides you through every stage of building a social media presence from the ground up. He covers everything from the deal breakers that both organizations and professionals need when it comes to hiring or being hired into a social media team, tips on how to deal with the inevitable internal politics that can happen when trying to get everyone in the company to support social media, and what to do when all hell breaks loose on social media.
While reading the book, I found myself nodding my head in agreement with him several times. In particular, the chapters about social media evangelists and social media executives resonated with me the most. The social media evangelist is the primary social media advocate and is responsible for the management of a company’s social media presence, while the social media executive is someone who has enough authority and influence within a company to give social media the support it needs. Both of these roles are extremely important and the relationship between the two are fundamental if you want to run a successful social media program. I also talked about the importance of a social media executive in a previous post .
So whether you’re a beginner or have several years of social media experience under your belt, you’ll find the insights in this book highly useful for building and growing your company or client’s social media presence.
William Ruzvidzo is a Social Media Strategist and Content Manager at 88 Creative. Find him on Twitter @william_ruz and at williamruz.com .