Jason Giles | 88creative.ca

Turn Off Your Filters

I have a bit of a reputation around the office for just blurting out ideas. Sometimes with a ton of thought involved, but mostly things just off the top of my head and hoo boy, are some of them ever dumb. But here’s something I’ve learned in my time in this industry, and stop me if you’ve heard this one before, but there’s no such thing as a dumb idea. CONTINUE READING

Social Media “Experts” Obsolete? Get Real.

Earlier this week, Workopolis released results of a survey stating that in a decade, thanks to our own advancing technology and saturation, social media “experts” will be obsolete . Their reasoning? “Because everyone will be social media savvy by then.” Really? That’s it, that’s your best reasoning? By that logic, since I know how to drive a car I should go give the NASCAR circuit a spin.

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Function is the new fashion: wearable tech and crowdfunding

robot

When a little company called Pebble from Waterloo tried to get funding for their smartwatch, they were turned down by VC and angel investors and so instead took it to Kickstarter . $10 million later, the project is one of the most successful projects in Kickstarter’s history, and the company has sold over 250,000 watches to date.

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Kickstarter is coming to Canada: here’s how to not screw it up

kickstarter So, Kickstarter is launching in Canada September 9th, but potential entrepreneurs can get the jump start on creating their kickstarter campaigns now. This gives entrepreneurs and startups a massive platform to acquire initial funds and build an active community of evangelists really quickly.

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Why social media is like golf

golf Since the weather has finally cleared up, I’ve had a lot of time to clear my head on the links. I’m by no means a great golfer, but it’s a fantastic place to clear your head. Or in my case, enrage yourself. Hey,  it happens.

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#TOPolimovies as movie posters

robby-ford

So, last week people seemed to be having fun with the hashtag #TOPolimovies and as the curtain call on the Rob Ford saga comes to a close, we must administer our Coup-de-grace to the “crackstarter saga”.

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The City Of Toronto’s facebook newsfeed last week.

toronto-flag

I’m not going to lie to you, a lot of s#*t went down in Toronto last week. Thankfully, we at 88 Creative got a peek into the City of Toronto’s facebook account to get a recap of  just what went down…

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The Digital Strategist’s Playlist

No, I’m not going to tell you what bands to listen to if you want to be (or be as cool as) a digital strategist. That’s not my job. You’re an adult (assuming) and you can make your own musical selections. CONTINUE READING

Best ways to Brainstorm

One of the hardest things for me while explaining to friends what the job of a Digital Strategist entails is actually quantifying the amount of  thinking we do in a day.

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If social networks were The Avengers

I know that the latest instalment in the Marvel Avengers Universe releases this Friday, and as my coworkers can begrudgingly attest, I am a comic book nerd through and through. So naturally, you can probably deduce that I am beyond excited for Iron Man 3.

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